About this project

Designed the brand identity for this retailer-designer in New York City. Located in the historic Garfield building on the Lower East Side, Modern Living Supplies is an airy 1,500-square-foot bi-level showroom that attracts architects, designers, and walk-in retail clients. The store features the innovative work of mid-century modern designers such as Milo Baughman, Paul McCobb and Edward Wormley. The identity has been applied to everything from stationery systems, signage, promotional materials, and the company website. Originally designed in 1998, the identity is still going strong.