About the project

Founded by Dan Shanahan and Melissa Meola, Torn Space Theater aims to create original, aesthetically innovative performances; to introduce internationally-renowned, contemporary drama to Western New York; and to cultivate the collaboration of actors, composers, sculptors, video artists and designers within their productions.

Role

As the sole designer and brand manager for Torn Space Theater I work to create imagery and experiences that reflect the cutting-edge nature of this innovative company. I’ve developed, art directed, editorialized, designed and maintained all print and online promotional materials including:

• tornspacetheater.com
• Facebook fan page
• Facebook promotional campaigns
• Instagram page
• Twitter page
• email campaigns and press releases

Interestingly enough…

Last year, I went from behind the scenes, marketing and production design, to writing and directing my own performance. Using design thinking and cybernetic techniques of composition, the piece, called Security, uses paid security guards rather than actors and relies solely on elements of form, sound and light derived from the security sector. It was a tremendous experience and well received.